Sponsor: Kodak
Featured Analyst Firm: Gartner, Inc.
Speakers: Kimberly Collins, Ron Malloy
Type: Audio (41 minutes)
Would you like to increase your company's competitive advantage by 30 percent?
Silly questions, right? Of course you would. The real question is how you can do this. And for more and more companies, the answer is marketing workflow technologies.
Marketing workflow technologies integrate your marketing practices into your business systems and take advantage of technology innovation. And studies have shown that companies that invest in these technologies, can be as much as 30 percent more competitive in the markets they serve.
And in today's economic times 30 percent more competitive is very difficult to pass up.
Of course, that brings us back to that big question - how do you can that advantage? We'll reveal that answer and more with two leading experts in this area, Kimberly Collins, Managing Vice President at featured analyst firm, Gartner, Inc., and Ron Malloy, vice president of Market Workflow Solutions at Kodak. They'll look at the current state of marketing technology, where companies should be looking to invest to optimize their processes and gain the most cost savings, and most importantly, reveal how your company can best harness these technologies and gain that expanded competitive advantage.
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Kimberly Collins
Kimberly Collins, Ph.D., is a managing vice president in Gartner Research for the CRM team and the research agenda manager for the Marketing and Sales Strategies, Processes and Technologies area. Her research focuses on CRM and marketing strategies and processes, as well as enabling technologies. Areas of primary focus include marketing resource management, enterprise marketing management, marketing performance management and lead management.
