Creating and Managing Custom, Business-to-Employee Mobile Apps

Sponsor: FileMaker
Featured Analyst Firm: Gartner
Speakers: Van Baker and Ryan Rosenberg
Type: Video (19 minutes)

Innovative organizations are moving beyond basic support of tablets and smart phones. They're creating custom mobile apps to automate tasks like inventory management, sales and service routes, field inspections and more.

These business-to-employee apps can boost productivity, reduce operational costs and enhance customer satisfaction. But building B-to-E apps is very different from creating consumer or customer-facing apps.

How do they differ? And more importantly, what do you need to know about managing the B-to-E app lifecycle to gain the benefits?

In this program, Gartner Research Vice President Van Baker and Ryan Rosenberg, vice president of marketing and services for FileMaker, a subsidiary of Apple, help you determine the best platform for your custom B-to-E apps.

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About Van Baker, Vice President and Research Director, Gartner
Van Baker is a vice president and research director for Gartner's Mobile and Client Computing Services. He covers mobile application development strategies, platforms and mobile application outsourcing. He also covers consumer behavior as it relates to the use of mobile devices both in the workplace and in consumer mobile applications. Mr. Baker also leads the digital consumer research community, and he advises mobile device manufacturers in relation to product strategies, branding and marketing.

Prior to joining Gartner, Mr. Baker worked in the computer and retail industry for more than 20 years for such leading companies as HP and Computer Intelligence, where he was responsible for product marketing and distribution channel promotional programs, as well as distribution channel research and consulting. While with HP, Mr. Baker was a marketing manager responsible for the implementation of product marketing campaigns and channel programs for HP's Personal Computer Group. He also sold HP PC and peripheral products to value-added reseller and retail channel accounts.

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About Ryan Rosenberg, Vice President of Marketing and Services, FileMaker
Ryan Rosenberg is vice president of marketing and services for FileMaker, Inc., a worldwide leader in database software for workgroups. He leads the teams responsible for defining and executing product strategy, marketing programs and customer support. Rosenberg's career spans 20 years of successfully driving product-line growth strategies at software leaders including Symantec, eGain and Hewlett-Packard. Most recently, he was vice president of marketing for KnowNow, a provider of lightweight internet middleware, and implemented aggressive marketing programs which tripled the size of the customer base in less than a year.