Sponsor: SAP
Featured Analyst Firm: Gartner
Speakers: Michael Maoz, Vinay Iyer
Type: Video (19 minutes)
Twitter… Facebook… Dynamic trends in society and new advancements in technology are empowering your customers to access a greater amount of information and formulate and share their opinions faster. As a result, your relationship with your customers largely depends on your ability to create customer-centric strategies that give your customers a greater voice.
Join Michael Maoz, Research Vice President at featured analyst firm, Gartner, Inc., and Vinay Iyer, Vice President of the leading application vendor, SAP, as they discuss the changing requirements for CRM software. These experts will explore the process support issues to watch out for when creating customer-centric enterprise strategies. They will examine the consequences of IT and CRM purchase decisions. And they will explain how companies, like yours, can adapt their CRM approach to provide a superior customer experience.
Get the answers to these important CRM questions...
- What is customer-centricity and why is it important now?
- What factors are often overlooked when selecting "quick fix solutions" to meet today's most urgent departmental needs?
- What are some of the dangers of isolated "quick fix" solutions?
- Why should you avoid quick fix solutions when creating a customer-centric enterprise?
- What should you keep in mind when making a CRM purchase decision?
So watch this new program and learn more about how to manage your customer relationships in these challenging times. Go now.
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About Michael Maoz, Research VP, Gartner
Michael Maoz is a research vice president and distinguished analyst in Gartner Research. His research focuses on CRM and customer-centric Web strategies. Mr. Maoz is the research leader for both the customer service and support strategies area and customer-centric Web strategies. He researches software as a service (SaaS), CRM strategies, multichannel contact center applications, social CRM/communities and field service management. Mr. Maoz has 20 years of international experience, with 12 years in CRM applications, contact centers, field service, SaaS and European market dynamics.
About Vinay Iyer, Vice President, Global Solution Marketing for SAP CRM
Vinay Iyer is the Vice President of Global Marketing at SAP responsible for CRM thought leadership, social media marketing, go-to-market strategy, customer support and execution. He has been with SAP for over 4 years, starting as a senior solution principal responsible for customer support and development in the High Tech and Manufacturing industry sectors.
Prior to joining SAP, Vinay held roles in product marketing and product management for over 5 years at Siebel Systems in the US and EMEA for both CRM on-premise and CRM on-demand applications.
Vinay brings a wide range of experience spanning product development, marketing, thought leadership, business development and sales. He is a frequent speaker at CRM conferences, and is now championing SAP CRM’s rapid growth in the market.
Vinay has a Master's degree in Electrical Engineering and a MBA from the Wharton Business School.
