Sponsor: Ektron, Inc.
Featured Analyst Firm: Gartner
Speakers: Mick MacComascaigh, John L. Jacobs, William Rogers
Type: Video (26 minutes)
With the evolution of the social Web, your online strategy needs to move beyond basic information delivery. You need to provide your Web audience with an opportunity to interact, an opportunity to communicate, and an opportunity to engage in dialogue. In short, you need to create a real-time relationship with your Web audience that allows them to learn, communicate, and share information. So how do you do this?
In this program industry experts from featured analyst firm, Gartner, Inc., and opinion leaders from NASDAQ OMX, and Ektron, Inc., discuss how organizations of all sizes are rethinking their overall online strategy to leverage today's Web to meet and exceed the needs, wants, and demands of their site visitors.
These experts will look at today’s Web trends. They will explore why more and more successful companies are turning to an online solution rather than a single system. And they will discuss ways to harness the power of the social Web to build key relationships and solve critical business challenges.
Meet the Panel of Experts
- Mick MacComascaigh, Research Director, featured analyst firm, Gartner, Inc.
- John Jacobs, Chief Marketing Officer, NASDAQ OMX
- William Rogers, CEO and Founder, Ektron, Inc.
Additional Topics Addressed in this Program
- The business goals your organization can realize by using social software and Web 2.0 on your Website
- A closer view of the maturing Web content management market
- A look at how the market expectations of Web content management solutions are changing due to the increasing role of executive-level decision makers
- Techniques for making your social software and ecommerce technologies seamlessly interact with Web content management solutions
- The role of a vendor-offered services infrastructure in an overall Web content management solution
Plus, by watching this program you’ll have access to a number of expertly written whitepapers, Blogs, and real-life case studies to help you achieve online success with through the social Web.
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About Mick MacComascaigh, Research Director, Gartner
Mick MacComascaigh is a research director with Gartner Research and the lead analyst for Web content management, and he is responsible for IT leaders for enterprise content management (ECM) in Germany.
Before joining Gartner, Mr. MacComascaigh was responsible for business development and strategic ECM consulting for Central Europe and key clients.
About John L. Jacobs, Executive Vice President of The NASDAQ OMX Global Index Group and Chief Marketing Officer
As chief marketing officer for NASDAQ OMX, Jacobs plays a key role in the strategic development and implementation of the company's branding and messaging. His group is responsible for the full spectrum of NASDAQ OMX's brand marketing, including advertising, marketing communications, market research, public relations, and media relations targeting NASDAQ OMX customers and audiences in the U.S. and abroad.
As head of The NASDAQ OMX Global Index Group, Jacobs is responsible for all aspects of its business development, including the creation and licensing of strategy indexes in the U.S. and abroad.
Jacobs earned his BS in accounting from the University of Maryland, is a certified public accountant (CPA), and holds an MBA from Loyola. In addition to serving on the Boards of NASDAQ Global Funds, Inc., NASDAQ Financial Products Services Ireland Limited, and the NASDAQ Insurance Agency LLC, he serves on the Board of Advisors of CourtExpress, Inc. and the Editorial Board of the Journal of Indexes.
About William Rogers, Ektron CEO and Founder
Bill Rogers founded Ektron in 1998 with a simple vision: enable non-technical people to easily author and publish content on websites.
Today, Rogers has sparked a revolution in the way organizations create and manage interactive web, intranet and extranet sites. He recognized early on how important websites would become to companies' business models, and guided Ektron in creating a web content management software platform that provides all the functionality webmasters, designers and developers want in a single application, while still minimizing the complexity to which the non-technical users are exposed.
In his role as a hands-on chief executive officer, Rogers is actively engaged in keeping Ektron a web content management market and technology leader. He sets the company's strategic direction, aligns product development with his forward-looking vision for website technology and is involved in all aspects of Ektron's operations. In addition, he frequently participates in industry events and solicits feedback from Ektron's customers and partners to stay on the leading edge of web technology development.
Rogers also co-founded two other successful technology companies. At Global Telemedix, a telemedicine software developer, he led product development and spearheaded key strategic relationships with technical partners and investors, such as Hewlett Packard Medical Products.
At Zydacron Inc., co-developer of the first video conferencing chip set, Rogers conceptualized and executed product development initiatives and pursued strategic partnering efforts with major technology firms, such as IBM.
Early in his career, Rogers worked on new technology development in DuPont Corporation's desktop publishing group and at MIT Lincoln Labs.
Rogers received a Bachelor of Science degree in Electrical Engineering from Boston University.
