Sponsor: Astea International
Featured Analyst Firm: Gartner, Inc.
Speakers: Michael Maoz, Deb Geiger
Type: Audio (33 minutes)
Field service is a customer touch point that is often overlooked. But the growth of mobile technologies has led to a growth in the number of available solutions that make field service operations more effective, efficient and cost-effective (which is important in today’s economy).
Check out this new program and let leading experts from featured analyst firm, Gartner, Inc., and industry leaders from Astea International, Inc., show you how to improve your field service operations, the technologies and solutions that will trigger these improvements, and how to determine the right solution for your field service needs.
You will first hear from Michael Maoz, Research Vice President and Distinguished Analyst at Gartner. At Gartner, Mr. Maoz researches customer service strategies, customer service CRM multichannel applications, software as a service, on-demand CRM applications, social networking, CRM strategies, and e-customer and mobile CRM. Mr. Maoz has 20 years of international experience, which include 12 years in CRM applications, contact centers, field service, SaaS and European market dynamics.
In this program, Mr. Maoz will discuss:
- The leading trends in field service management
- Steps to take to improve your field service operations
- Field service operation solutions
- Closed loop service management, i.e. the service management ecosystem
- The current and future impact of mobility on field service management
- How to decide between a line-of-business application and an enterprise-wide solution
Joining Mr. Maoz is Deb Geiger, Vice President of Marketing & Product Management at Astea International. Ms. Geiger has more than 16 years of marketing experience in the areas of progressive technology, healthcare and consumer product experience. At Astea, Ms. Geiger is responsible for product marketing, marketing communications, alliances, and public relations. Prior to joining Astea, Ms. Geiger held a marketing management position for Draeger Medical, a Draeger and Siemens Company, responsible for developing, implementing and leading the global strategic and tactical marketing communications and launch plans for acute point-of-care software.
In this program, Ms. Geiger will discuss:
- A modular approach to field service management
- The role of service-oriented architecture has on field service management
- Next step recommendation
Don’t miss out on the opportunities to be gained from efficient field service management. Watch this new program and learn how to improve your field service operations so that they work in collaboration with your sales, fulfillment and customer service efforts. Go now.
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About Michael Maoz
Michael Maoz is a research vice president and distinguished analyst in Gartner Research. His research focuses on CRM, and he is the research leader for customer service and support strategies. He researches customer service strategies, customer service CRM multichannel applications, software as a service (SaaS)/on-demand CRM applications, social networking, the "e-customer," CRM strategies, and e-customer and mobile CRM. Mr. Maoz has 20 years of international experience, with 12 years in CRM applications, contact centers, field service, SaaS and European market dynamics.
About Deb Geiger
Ms. Geiger brings more than 16 years of progressive technology, healthcare and consumer product experience in marketing. Prior to joining Astea, she held a marketing management position for Draeger Medical, a Draeger and Siemens Company, responsible for developing, implementing and leading the global strategic and tactical marketing communications and launch plans for acute point-of-care software. She has also worked as an independent marketing consultant, working with clients that ranged from small start-ups to larger more mature service and product technology companies, providing both strategic and tactical marketing services. Ms. Geiger began her career in consumer products, holding both sales and marketing positions with Lever Brothers and ACNielsen.
