Sponsor: Microsoft
Featured Analyst Firm: Gartner, Inc.
Speakers: Edmund (Ed) Thompson, Brad Wilson
Type: Video (20 minutes)
Customer relationship management has been the Promised Land for companies to attain business growth and loyalty nirvana. However, this journey over the years has been painful for most. The mindset for acquiring CRM solutions is no longer about simply adding technology, but rather about buying solutions that fit into your existing business environment and that your people will actually use.
Join Ed Thompson, Research VP, featured analyst firm, Gartner, Inc., and Brad Wilson, General Manager CRM Microsoft Dynamics, for a new webcast “Delivering the Power of Choice with Microsoft Dynamics CRM” available now. Our panel will break down the best practices for getting the most out of CRM and you’ll learn key recommendations you can implement in your organization. Additionally, you’ll also hear Microsoft’s vision for CRM.
Tune in and learn:
- The checkered history of CRM
- Avoiding CRM project failures
- Goals and Benefits of CRM
- The Importance of Role Based CRM
- CRM as SaaS
- Tradeoff between on premise and on-demand CRM
- Emerging trends in CRM for the next 10 years
- Key Recommendations and Best Practices
Companies need to embrace the changing dynamics of CRM technology and evaluate what would work best for their installation. Join our industry experts for an informative discussion on CRM and learn how you can best harness the promise of customer loyalty and find the right solution for your needs.
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About Edmund (Ed) Thompson
Edmund (Ed) Thompson is a vice president at Gartner, where he serves in the Customer Relationship Management practice. He is responsible for managing and coordinating the CRM strategy and for implementing the research agenda. His current focus is customer experience management, harnessing IT for growth, SAP CRM and CRM in Europe. Before his current research focus, Mr. Thompson was responsible for Gartner's European coverage of Windows NT, Windows 2000, and analysis of midrange servers and server consolidation. Prior to joining Gartner, he was a consultant at INTECO Corp., where he worked in strategy consultancy and market research. Previously, Mr. Thompson worked at Software Sciences/Data Sciences, an independent software vendor and systems integrator based in the United Kingdom.
About Brad Wilson
Brad Wilson is the general manager of Microsoft CRM for the Microsoft Business Solutions Business Group at Microsoft Corp. Wilson leads global product management and marketing for Microsoft CRM and is responsible for driving awareness, demand and revenue for Microsoft CRM on a worldwide basis. His team is responsible for product positioning, pricing and packaging, as well as press and analyst relations, sales tools, and partner channel development. Wilson has 20 years of experience in the technology industry, including more than 10 years in CRM. He has received CRM Magazine’s Influential Leader Award for the last two consecutive years for his innovative ideas, achievements and strong leadership in the CRM market. Before joining Microsoft, Wilson was the worldwide vice president of marketing for PeopleSoft, held senior management roles at E.piphany, and also spent approximately 12 years at HP in engineering, consulting and marketing management roles.
