Sponsor: Intershop
Featured Analyst Firm: Gartner, Inc.
Speakers: Gene Alvarez, Tjip Sugijoto
Type: Audio (25 minutes)
Today's e-commerce platform reaches well beyond buying; it must be integrated into the buying experience. It must encompass the sell side and the supply side. It must tie into your physical facilities, shipping processes, finance, and on and on. And your e-commerce platform cannot be one size fits all. Can it seamlessly move into new markets and geographic regions? Can it effectively reach each of your customers segments on their terms and target their needs? In this program, leading experts from featured analyst firm, Gartner, Inc. and opinion leaders from Intershop, reveal what your e-commerce platform should truly entail and how you can determine the right solution for your particular business needs.
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About Gene Alvarez
Mr. Alvarez is a VP in the Gartner CRM research organization. Mr. Alvarez has 23 years of IT experience in business impact assessment, vendor management, project management, software development and delivery of complex business applications. He is a recognized authority on retail and consumer packaged goods industry applications and practices. Mr. Alvarez is also an international expert on sell-side strategies and technologies such as: channel/partner relationship management, catalog/content management, sell-side e-commerce applications, catalog/configuration management and presentation, commerce/merchant applications and services, web content management, personalization and consumer portals. He has spoken at many industry-related conferences worldwide and has been published/referenced/featured in various media and trade publications. Prior to joining Gartner he held positions with Nine West Group, KPMG Peat Marwick, New York Power Authority and AT&T Communications.
