Sponsor: Quova
Featured Analyst Firm: Gartner, Inc.
Speakers: Andrew Frank, Kerry Langstaff
Type: Audio (28 minutes)
When it comes to content, “one size fits all”, used to be the norm and web traffic was measured in “hits”. No longer. Companies that are leading the way in 2009 and beyond are incorporating geotargeting to help them pinpoint where their web visitors are located and deliver locally relevant content. Further, IP geolocation has demonstrated significant business value in four primary areas – fraud prevention, marketing, compliance, and security.
You’re invited to an exclusive, on-demand webcast presentation “Think Globally, Act Locally: Targeting New Customers with Geolocation” available now. Our panel of experts assembled from featured analyst firm, Gartner, Inc., and Quova will examine how geotargeting, which has been shown to produce better click through rates and conversions, can help your organization pinpoint where your web visitors are located, and deliver pertinent information to them. Additionally, you’ll learn how knowing where your site visitors are from can help you get the most out of your marketing efforts.
Tune in and learn from Andrew Frank, Research Vice President at featured analyst firm, Gartner, Inc., as he addresses:
- The Leading Trends in Advertising
- Web Publisher and End User Concerns
- The Most Effective Forms of Targeting
- How Geographical Targeting works
- The Benefits of Geographical Targeting
- The Future of Geolocation
- Geolocation: Determining the right mix
Kerry Langstaff, VP of Marketing at Quova, will outline some companies that are getting it right with geolocation including Continental Airlines and Expedia and learn how you can incorporate geotargeting into your organization. Further, IP geolocation maintains a person's privacy because what is being assessed is the location of a computer within a 20-50 mile area - not a person, not an email, not a street address. Kerry outlines a geolocation method that assesses the infrastructure of the Internet, not the individual.
If you are responsible for your company's global Web site strategy, join your colleagues for “Think Globally, Act Locally: Targeting New Customers with Geolocation” and learn about IP geolocation and the many benefits your organization can achieve. Available now.
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About Andrew Frank
Andrew Frank covers marketing and advertising technology trends as a research vice president with Gartner Research's media team. His research has focused on new opportunities in search engine marketing, viral marketing and social media, online video and consumer-generated advertising, mobile and next-generation TV advertising, engagement metrics, ad networks and exchanges, and advanced ad operations. Mr. Frank has spent more than 25 years focusing on technology-driven innovation for major media companies and startups, and the last 15 focused on interactive marketing and Internet development, providing him with knowledge not just of the technologies, but also of the business goals and practices of media and advertising companies.
About Kerry Langstaff
Kerry Langstaff directs all aspects of Quova's corporate and product marketing. She brings a keen understanding of the network security and infrastructure industries with more than 20 years of marketing and business development expertise. Prior to joining Quova, she was Principal of Langstaff Communications, a marketing communications agency with clients including Cisco Systems, Juniper Networks and Symantec. Previously she was Director of Marketing for 3Com Corporation, responsible for worldwide small-medium business channel development. Prior to that she was with the Silicon Valley practice of Ketchum Public Relations, where she managed clients including Adobe Systems and Digital Equipment Corporation. At Quova, Ms. Langstaff is quoted frequently on Internet personalization and privacy issues, and has authored articles for Electronic Retailer, eWeek, iGaming Business News, IMRG, Retail Solutions Online, and Retail Bulletin. She has spoken at numerous industry conferences including eTail, 24/7 Real Media Digital Summit, SMX Local and Mobile, and Credit Union Info Tech. She is the winner of 15 marketing campaign awards and has received Accreditation from the Public Relations Society of America.
