Sponsor: TandemSeven
Featured Analyst Firm: Gartner, Inc.
Speakers: Gene Phifer, Frank Torbey, Shawn O'Brien, Jeff Grant, Victoria Colaneri
Type: Video (22 minutes)
Is your company easy to do business with? Today's savvy customers, employees and business partners expect user interfaces that provide simple, user friendly transactions and business processes. Leveraging the user interface for competitive advantage is gaining traction among forward-thinking companies.
Check out this new program and hear experts from three leading companies - Campbell Soup Company, LeapFrog Enterprises and Thomson CompuMark - discuss how TandemSeven helped them realize significant business results after implementing superior user interfaces. Each company will share their business results and show you how they improved how customers do business with them.
Additionally, Gene Phifer, VP at featured analyst firm, Gartner, Inc., will outline why organizations need to create effective user interfaces, and how to take advantage of new technologies to do so.
See for yourself. Watch this new program now.
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About Gene Phifer
Gene Phifer is a vice president, distinguished analyst in Gartner Research. Mr. Phifer covers a broad set of Web-centric infrastructure software, including Web architectures/management, intranets, extranets, e-business infrastructures, portals, Web Services, as well as concepts like Workplace, Service Oriented Architectures and Web 2.0. Mr. Phifer is a 33-year IT veteran. Prior to joining Gartner, he held various management and executive roles in Fortune 100 IT departments, most notably Frito-Lay and Texas Instruments. There he managed all aspects of IT, including infrastructure technologies, data centers and line-of-business applications. Additionally, Mr. Phifer held the dual roles of chief information officer (CIO) and chief technology officer (CTO) for Melson Technologies.
About Frank Torbey
As CEO, Frank drives the overall strategy and client service vision for TandemSeven. Frank recognized the power of combining the industry’s best software designers with leading user interface technical experts. As a result, he has built a team and a company that produces award-winning, world-class portals and e-Business applications. TandemSeven’s experience-centered design process has enabled many clients to leverage the Internet’s extraordinary potential to enhance relationships with customers, suppliers, partners and employees. Having pioneered some of the industry's early relationship portals and eCommerce applications, Frank regularly consults to Fortune 1000 companies on the design and architecture of business portals and custom e-Business applications. His insatiable appetite for finding new software technologies that deliver business value coupled with a wealth of industry application experience has enabled him to provide practical guidance for many leading organizations. Frank earned his MS in Information Systems and Decision Sciences from George Washington University. He graduated from Moravian College with a BA in Business Management.
About Shawn O'Brien
Shawn is a lead Product Designer for Thomson CompuMark and has been with the company for more than 12 years. He recently served as Senior Product Manager, creating and managing an extensive array of online and paper-based research products. Shawn’s product development experience is based on user-centered design practices, including contextual inquiry. He has extensive experience managing the customer experience around the adoption of online workflow tools. Shawn is currently working on extending the next-generation user environment across all of Thomson CompuMark’s key products.
About Jeff Grant
Jeff Grant is Senior Vice President, Marketing & Web at LeapFrogEnterprises. Jeff is responsible for the development and marketing of LeapFrog’s strategic Web initiatives. He brings a wealth of experience in this domain from his previous positions at Orbitz, where he served in several key senior management positions since 2001 including VP of Product Marketing.
About Victoria Colaneri
Victoria Colaneri has more than 14 years experience developing and executing global HR Technology strategies that align with and support business strategy. Currently, she is the Director of HR Technology & Processes for Campbell Soup Company. Prior to that, she worked for the Altria family of companies (Altria, Kraft and Nabisco) where she provided thought leadership and creative insights to help identify, clarify, and resolve complex global HR issues with a focus on utilizing HR Technology to decrease administrative time and increase employee effectiveness.
