Gartner Custom Multimedia Programs
Gartner Custom Multimedia Programs provide the thought leadership content that your customers and prospects value in compelling multimedia formats. These high-impact audio, video and multimedia programs incorporate interviews with Gartner analysts, your marketing and sales messages, and testimonials from your valued clients. Enhance your marketing campaigns with strategic content that your customers can see, hear and experience.
A Clear Marketing Advantage
Gartner Custom Multimedia Programs help position your company as a thought leader
through the use of customized Gartner analysis packaged with your content in engaging
multimedia formats. Enhance credibility by partnering with Gartner, the most trusted name
in technology research and analysis. Develop unique, high-quality multimedia content
based on customized interviews with Gartner analysts, your internal experts and your
customers. Improve efficiency by outsourcing development of thought leadership programs
to the experienced Gartner production team. Strengthen customer relationships by
providing the objective insights clients need to make critical business decisions.
Download PDF: Gartner Media Products
Audience Development Services:
Promoting Your Gartner Media Programs
Accela Communications will conduct a fully-managed promotion campaign on your behalf,
delivering a guaranteed number of registrations to support your sales activity. This
campaign consists of a combination of targeted emails to opt-in lists, newsletter
promotions, and search engine marketing designed to drive viewers to your program within
the IT Briefing Center. Each campaign is uniquely designed to tap the appropriate sectors
and demographics of the network. Learn more about these services, as well as the
audience you'll be reaching.
Download PDF: Accela Communications Audience Development Services
Webcast Best Practices Increase Your ROI
Gartner Media Products leverage the power of Gartner research to add credibility and
impact to your marketing campaigns. Why not maximize the investment you've made in
your Gartner Multimedia program by putting your program at the center of your marketing
activities? Any activity related to your own marketing efforts is tracked separately from
purchased audience development packages. To that end, here are some of the best
practices we recommend based on years of experience and hundreds of thousands
of registrations.
Download PDF: Webcast Best Practices to Increase Your ROI
Additional IT Vendor Marketing Services from Gartner
Learn more about how Gartner can help you through the full life cycle of your marketing initiatives, including:
- How do you make informed decisions on your marketing campaigns?
- How do you determine the right messages you want to convey?
- How do you make sure those messages have the greatest impact?
- How do you determine what geographic region, industry, or company size you want to target?
- How do you determine the best search words to use?
Go now: Gartner for Business Leaders